LASCANA Fashion Store Pre-Opening on June 01, 2023 in Cologne, Germany. (Photo by Andreas Rentz/Getty Images for LASCANA)
LASCANA has opened its first fashion store in Hohe Strasse 90, Cologne’s most famous shopping street in the city centre. At the pre-opening event on June 1st, brand ambassador Victoria Swarovski and the ‘Let’s Dance’ stars Massimo Sinato and Isabel Edvardsson were among the prominent guests.
Since it was founded in 2022, Lascana has developed from a lingerie and swimwear specialist into a successful fashion company – offering an extensive range of fashion, shoes and accessories as well as intimate apparel and swimwear. Jen Fehnders, founder and managing director of Lascana commented:
Lascana has been very successful in our own and various online shops in the fashion and shoe sectors for many years. We would now like to bring this extended offer to the bricks and mortar for the first time. As in our previous stores, we continue to rely on very good advice and service. In Cologne too, we will have very comfortable changing rooms, in which not only is there enough space for the customer, but in which she can look at the products and herself in four different lightings. This store is 5 times larger than the previous Lascana branches and is therefore by far our largest investment in the retail business which we continue to believe in very strongly. We expect particularly strong sales in the summer months as we present a very large summer range and the right weather is finally approaching in time for our store opening.”
The shopping experience will be even more diverse with regular alternation of cooperation partners. The well-know hand and nail care brand, Alessandro, and skincare expert, IONIA Skincare, will initially be offering their services in their own sales area on the first floor. Officially opened from 2nd June, there is a special 20% discount on the entire collections until 17th June 2023.
