Blubella Lingerie has just launched a new Valentine’s campaign with musician Self Esteem.
The Prioritise Pleasure Campaign shares its name with the Self Esteem’s Mercury Prize-nominated album and continues Bluebella’s mission to redefine the conventional meaning behind Valentine’s Day.
Self Esteem, aka Rebecca Lucy Taylor, said:
“I always say it’s Valentine’s Day every day of the year in my mind. It seems stupid to me that there’s anything that can make people feel alone or not like anyone else.”
Bluebella and Self Esteem share a lot of the same values and have partnered to celebrate unapologetic femininity, body positivity and pleasure. The campaign features Self Esteem in new SS23 Bluebella styles such as the Aria body in red and also Oslo bra and high waist thong in black. Self Esteem also wears some of Bluebella’s icons such as Marseille and Colette.
Self Esteem’s stage name is inspired by her journey towards self-love and acceptance – something that also fuels her unapologetically honest songs about relationships, frustrations and insecurities.
Bluebella founder and CEO Emily Bendell said:
To me, lingerie is self-expression of individual style and spirit. The Bluebella woman does not see lingerie as a functional or traditionally sexy purchase to be ‘dressed up in’ for someone else. If the thing we wear closest to our skin is for someone else and not ourselves, what does that tell us about our bodies? I wanted to create a brand and product which are empowered, confident, sassy, contempoary and fashion focused. We design to make women feel their most fabulous selves.”
