Wood Underwear® is pleased to announce the launch of secondary line, Wood Works™, a basics collection for mass retail. The Wood Works collection includes 3 styles of underwear in single and multi-packs as well as undershirts in crew and v-neck. We’ve developed this collection with the premium end of mass retail in mind. Wood Works basics have the great quality the Wood Underwear brand is known for, and in the most popular styles.
“We’re very excited about the early response to Wood Works with the mass retail community. Men, and those who buy for them, are conditioned to getting basics at their daily convenience shopping locations and mass retail. The opportunity to be right there for them is exciting,” said Terresa Zimmerman, CEO/Founder of Wood Underwear. “Wood Works, while a truly different product, represents the quality, value and high level sourcing our customers have come to expect from the Wood Underwear brand at specialty retail. It’s a great opportunity to stretch our brand.”
