True Fit, the data-driven personalisation platform for footwear and apparel retailers, now offers fit recommendations for consumers shopping for bras online. The feature supports a full size range, including plus size, in the US and sizing systems throughout Europe and Australia.
Size and fit recommendations for bras are available as part of True Confidence™ – which eliminates the guessing game by providing recommendations based on each consumer’s unique body and preference. True Fit’s AI-driven algorithms leverage years of learning from modelling individual women’s shapes and a deep understanding of how specific bra features interact with a woman’s body.
Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, said: “One of our core objectives at True Fit is to instil consumer confidence. Since we know every woman’s body is unique, we are excited to help consumers find bras that they will not only love, but ultimately keep. Bras can be one of the more difficult wardrobe pieces to shop for, since both band size and cup size are taken into consideration, on top of individual style preferences. By implementing fit recommendations for the full range of intimates sizes, True Fit is helping consumers avoid those oh-so-common annoyances that come with ill-fitting bras.”
