Over the past three months, Panache has teamed up with lingerie retailers all over the world to encourage women to come into stores and be fitted for their perfect bra style, size, and shape. The Panache Find Your Fit campaign has held nearly 400 events, with happy customers sharing their stories on social media with the hashtag #foundmyfit and completing feedback forms in store. Lingerie retailers could request the Panache ‘Find Your Fit’ event kits to bring a great fitting experience to their customers, including event advertising, redemption vouchers, monthly Panache prizes, PR and social media content to promote the event and encourage customers to share their in-store fitting experience.
Sarah Froggatt, Marketing Director at Panache Lingerie commented: “Our research had found that 52 per cent of women have never been for a professional bra fitting, so our Find Your Fit campaign aimed to support retailers in attracting more women to come into stores to be fitted for their true size.”
“Analysis of the customer feedback from the hundreds of events that took place with our retailer partners around the world also found that an astounding 88% of women were wearing the wrong size bra, with one customer going from a size 38B to a 32G. A well-fitted bra not only feels more comfortable, but can completely change a woman’s shape and ultimately boost her self-confidence. We’re delighted the campaign has been such a success and we are dedicated to informing our customers, both in stores and online, about the importance of having a professional bra fitting,” she adds.