For the past sixty years, Aubade Paris has worked tirelessly to draw inspiration from women in order to faithfully interpret their desires and expectations in terms of beauty and well-being. In honour of its sixtieth anniversary, the lingerie brand sought to pay homage to its expertise in corsetry, seduction and joy, presenting a special anniversary collection dedicated to love and creativity for Autumn/Winter 2018.
Launching in September, the collection is based on the Aubade “amours imaginaires” — a series of emotions ranging from the first flutters of interest to passion, from flirting to eroticism, boldly and elegantly symbolising all the moments that make up a remembered romance, including frivolity, sensuality, seduction and pleasure. With exceptional pieces, gift sets, and colourful lingerie featuring Leavers lace, luxurious embroidery, and refined silks, Aubade’s anniversary collection embodies “made-in-Paris” elegance, femininity and love.
In celebration of its 60th anniversary Aubade also follows, listens to, and transposes relationships through its new ad campaign “Do you speak Aubade?”. The campaign follows the example set by “Lessons of Seduction” and offers a fitting and modern update, replacing words with body language and letting the body’s curves speak for themselves, distilling both emotion and desire and perfectly representing the true meaning of Aubade lingerie.