Belgian lingerie company Van de Velde was one of the winners at the first ever Belgian Fashion Awards, which saw Marie Jo beat 23 other premium brands to become Fashion Brand of the Year. For Van de Velde, the award is recognition of the power of the world-class Marie Jo lingerie brand. “Being able to take this award home with us is recognition of our passion and proof that we can count on a host of loyal fans. Marie Jo women are certainly power women that make their voice heard,” says Lieve Vermeire, Brand Design Manager of Marie Jo.
Van de Velde CEO Erwin van Laethem proudly adds: “Resolutely choosing what consumers want, with a product that looks fantastic, but at the same time is also comfortable and fits perfectly is a proven recipe for success. I would like to give a big thanks to all Marie Jo fans for their support and I dedicate this award to them. We are grateful to have the opportunity to empower them with our lingerie day after day.”