This January, London label Playful Promises will expand their lingerie with a brand new fuller bust collection, increasing their existing bra size range up to an H cup. The arresting new campaign was shot by celebrated fashion photographer Tim Bret-Day, known for his work for Virgin Atlantic, Harvey Nichols, Agent Provocateur and Mercedes among others. Launched in 2004, Playful Promises is a brand with a quirky, risqué vibe which offers collections that empower women to feel sexy no matter what size they wear.
Founded by designer Emma Parker, Playful Promises has continued to develop as a business during the last 13 years by pushing boundaries with their campaigns and collections, notably the recent Ageless Fashion campaign featuring mature lingerie models, and a plus size lingerie collaboration with US blogger Gabi Fresh. The addition of their innovative Curve Collection in 2016 made them one of the first lingerie labels in the UK to accommodate larger women who want to feel sexy and slinky in their lingerie.