London-based lingerie and swimwear brand Playful Promises are excited to announce the launch of an exclusive lingerie collection with renowned US fashion blogger and plus size swimwear designer Gabi Fresh. An inspiring ambassador for the curvier woman, Gabi celebrates her shape with confidence and style inviting her followers to ignore fashion rules, and has partnered with top global brands including Lane Bryant, Simply Be, ASOS, Target and Dove. Gabi has enjoyed international success with her collaborations and recently won the esteemed ‘Trailblazer’ Award given by the prestigious Trumpet Foundation.
This synergy of beliefs and positive endorsement of larger sized women is why this collaboration with Playful Promises is a perfect match. Founder Emma Parker comments: “We launched our Curve Collection in 2016 with a number of styles selling out in the first week. We see our collaboration with Gabi as a natural progression of our ethos to make sexy, fashionable lingerie for all body types.”
Playful Promises’ collections aspire to empower women all around the world to feel sexy no matter what size they wear, and the new Gabi Fresh collaboration aims to alter some of misconceptions about size and beauty in the fashion world. Highlights include the black satin pyjama set, perfect for boudoir lounging, and the seductive black fishnet lingerie set.
Gabi adds: “As a plus size woman with a 38HH bust, finding stylish, supportive and sexy lingerie options has always been an issue for me. So often people my size are left with boring beige options, and I’m honoured to help change that. Body positivity is a core part of my belief system and brand, and designing lingerie that makes women feel good in their skin is a natural progression for me after doing the same with my swimwear collections. I’m so excited to be working with Playful Promises! They’re a great partner because they take risks with design and truly stand apart from what is currently being offered in extended sizes.”
The new Gabi Fresh collection is available to purchase online at www.playfulpromises.com from 20th September, and will also be stocked by Simply Be, Forever 21 and Nordstroms in the USA.