Bluebella has launched in John Lewis as its sales surge ahead of Christmas. The award-winning brand is being sold online and at the retailer’s flagship Oxford Street store, and launched with a customer event on Saturday, 21st October.
Bluebella chief executive Emily Bendell said: “It was wonderful to meet so many John Lewis customers on Saturday an d hear so many positive comments about the Bluebella collection. John Lewis is, of course, renowned for their quality brand offering, so we are delighted to be part of that stable and be able to offer Bluebella to John Lewis’ loyal customer following.”
Two Bluebella lines already selling well at John Lewis are the Natalia body and the Marina bra, thong and teddy.