Oxfordshire-based lingerie company, Royce, will be showing their support for Breast Cancer Awareness Month with their new campaign, “I’m Still Me.” The campaign (running throughout October) aims to raise money for a national charity, as well as empowering women to remain body confident after breast surgery. Breast cancer survivor Valerie shares her story explaining how she didn’t let breast cancer stand in her way:“I was turning 60 during the year of my diagnosis and had lots of things planned. I just wanted to get on with it. I remember seeing the troops coming back from Afghanistan with missing arms and legs and I thought to myself; ‘What’s a breast in the grand scheme of things? If that’s what it takes to keep me on this earth, then so be it.”
You can read Valerie’s and see Royce’s range of wirefree bras, visit www.royce-lingerie.co.uk/blog.
During the month of October, Royce will be donating £1 to local charity Against Breast Cancer, for every pocketed bra sold. Design Director and Royce co-founder, Jane Fleming, comments: “Fighting breast cancer is a cause very close to our heart. We are experts in non-wired bras and have been making post-surgery lingerie for almost two decades. When we talk about pocketed bras, these are just like normal bras but with a soft cotton lining which can be used as a pocket for a prosthesis. With Royce’s awareness of the treatment and surgery involved in breast cancer, we wanted to help at a research level and are proud to fund raise for our charity partner Against Breast Cancer.”
She further added: “For many women undergoing breast surgery, a sense of normality is essential. We find our customers feel more confident after seeing one of our specially trained advanced bra fitters, in one of our 400+ stockists across the UK. The right sized bra, offering the correct support is essential for any woman, but particularly important after surgery when wounds need to heal.”