Established in London by a group of young designers, Drake & Hutch was set up to provide fun every day essentials that make people smile. The new range of cotton rich socks is made up of fun patterns such as palm trees, skull & cross-bones and bicycles, available in two sizes and suited to both men and women.
On entering the competitive intimates market, founding partner Pete advises: “Brits have a fantastic sense of humour and we wanted to create a range which really resonated with our core consumer and showcased their individual personality. We create that every day essential that makes people smile when they put them on in the morning.”
Retailing through their website drakeandhutch.com, the label now also operates through stockists across the UK, Scandinavia, USA & Canada. Drake & Hutch also announced an ambitious roll our scheme planned with partner stockists over the next year.