Luxury British menswear label Drake & Hutch are offering a paid modelling contract to appear in their SS16 photo shoot. “The people we work with have incredible passion and character which becomes a part of the clothing itself. I wanted a model who will continue this and add their own character to the brand,” said founder Pete McGuinness.
“I’ve no doubt a professional would have done a great job, but by asking people to submit photos through social media it lets us see the individuals personality helping us select on more than just looks. Of equal importance we can give someone an opportunity they would not normally get,” he adds. To take part men need to post their photo on Twitter/Instagram with the tag #myDHstyle or email a photo to [email protected] before Friday 8th April 2016.