A movement, a lifestyle and a brand, Hot As Hell is pioneering the idea that real is the new sexy with an intimate collection of swimwear, lingerie and beachwear. HAH clothing is designed with a purpose and with a soul, resulting in wearable, attainable, quality clothes that never go out of style.
The brand challenges the traditional notion of sexy with clothing that is designed without padding and with adjustable closures to celebrate a sexy that is natural, enhancing women’s varied curves regardless of body type or age. Founded by Sharleen Ernster, who has over 20 years expertise in production, design and merchandising, Hot As Hell uses sustainable, performance fabrics designed to stand the test of time, retaining shape, stretch and colour-fastness. The state-of-the-art, innovative and eco-friendly fabrics are UV protective, reduce greenhouse gas emissions by 51%, consume 25% less energy than traditional textiles and are biodegradable.