Previewing its Spring 2018 collection, Hot As Hell’s central message is that real is the new sexy, with sustainability sitting at the core of this swimwear, lingerie and beachwear brand. Every garment is designed with the Hot As Hell woman in mind: purpose, conscience and soul. The result of such conviction and understanding of the brand’s customer is wearable, attainable clothing made of eco-friendly, machine-washable fabrics sourced from ethical manufacturers around the world.
This new collection, Paradis Trouve/Paradise Found, is symbolic of Hot As Hell’s roots in natural and ethical products. Visitors to Dessous London will be able to soak in the rich colour palette inspired by trees and plants, as well as hand-drawn original prints inspired by nature.
Dessous London’s Bok Goodall said: “We are so delighted to be attracting such a diverse range of the best brands to the showroom. Hot As Hell deserves a special mention for its devotion to making the planet a better place. Sustainability is sexy in their hands. The collection is stunning.”