Australian lingerie label, Honey Birdette invites customers to explore the capital of sex and champagne with the release of their new campaign, Paris. Photographed on location in the French capital, the campaign follows actress and model Jerry-Jane Pears as she explores the cobblestone streets of Paris and visits some of the cities most iconic landmarks, including the Palais Garnier, Pont Alexandre III and the Eiffel Tower.
The campaign collection is dominated by luxurious textures such as Swiss crystal tulle, eyelash lace and metallic foil, and adorned with elegant finishes including Honey Birdette’s signature hardware, leatherette details and exclusive Swarovski crystal jewels. Featured in the campaign is a limited-edition red and fuchsia foil lace chemise, Honey Birdette’s first ever champagne coloured contour collection and a luxurious set featuring sexy French knickers, appliquéd with delicate floral embroidery.
To mark the release of the campaign, Honey Birdette have published a limited-edition Paris magazine as a gift to members of the 149 Club, an exclusive group of VIPs comprising of the top 149 high-rollers of their online boutique. The magazine includes a letter from Founder and Managing Director Eloise Monaghan as well as selected campaign images which will not be published anywhere else.