Spring/Summer 2018 will see comfort pioneers sloggi launch a new sub-label, S by sloggi, delivering unrivalled comfort and fusing beautiful fabrics with sleek designs. S by sloggi consists of four lines – Serenity and Silhouette for women and Simplicity and Sophistication for men, all of which meet the demand for a new kind of sexy – one that requires no compromise.
Anna Stark, Head of Marketing for Northern Europe at sloggi, says: “For too long women have sacrificed their comfort in order to look sexy and compromised style for functionality – it shouldn’t be an either or, we should feel amazing, and look great too, which is what S by sloggi offers. We want to dispel the myth that comfort, functionality and a sleek, sophisticated design are mutually exclusive and offer women a range that is premium, yet embodies the core values of our brand –innovation and true comfort.”
With a super-soft modal/elastane fabric and featuring sloggi’s renowned ComfyCups with FlexiMesh ® technology, S by sloggi Serenity delivers understated designs featuring elegant straps, ruffled back seams and geometrically embossed bra cup lining. The S by sloggi Silhouette range is the hallmark of invisible body wear, made of an ultra-fine Hyper Micro material with a soft-sheen finish. The range boasts soft geometric lace inserts, spaghetti straps and exceptionally light spacer cups.
In the mens collections, S by sloggi Sophistication uses a super soft 32-gauge modal/PA fabric made in Austria to ensure the best quality and supreme comfort. The range offers a seam-less V-neck shirt with three different brief styles – a hipster, a short and a low-rise brief. And for those who like a super-soft hand feel, the S by sloggi Simplicity series is made of soft, smooth 36-gauge cotton/PA fabric made in Austria. For complete comfort, side and back seams have been eliminated and the waistbands are incredibly soft, with the range also offering a round neck shirt and three brief styles – a hipster, a retro brief and a short – all of which come in white, black and grey combination colour-ways.