Hanro is proud to announce the opening of its first stand-alone store in Switzerland, in the prestigious Swiss luxury skiing resort Gstaad. The premium holiday and winter sports destination has been attracting visitors from all over the world for more than 100 years, and the new store is located in a prime location right next to the ATP Swiss Open Tennis Arena, as well as close to boutiques from luxury brands including Louis Vuitton and Hermès.
The new boutique offers a comprehensive selection of lingerie, nightwear and loungewear for women and men from Hanro’s basic and trend collections. Gstaad is the ninth Hanro stand-alone monobrand store worldwide and Hanro stores can also be found in New York, London, Rome, Amsterdam, Vienna, Munich, Graz and Beijing.
Hanro CEO, Stephan Hohmann, comments on the store opening: “Ever since the foundation in the Swiss town Liestal in 1884, Switzerland has been one of our most important markets. So it is a real pleasure to be able to finally open our very first own standalone store in Switzerland with this new boutique in Gstaad. The exclusive destination of Gstaad is the perfect choice for us: the unique reputation, the special charm of the village with its understated luxury atmosphere, and the first-class international clients were the reasons to go for Gstaad as a new Hanro location.”