Boux Avenue is launching a year-long partnership which will see the lingerie retailer donate £1 for Breast Cancer Care for every customer that has a bra fitting throughout Breast Cancer Awareness Month. Boux Avenue felt that Breast Cancer Care, a charity that relates to and supports women affected by breast cancer, is the perfect charity to support through a donation of at least £25,000 over the year.
In addition to the brand donating £1 for every bra fit from 1st-31st October, customers will be able to add a £1 donation to their purchases throughout the month and the brand will also highlight their partnership with window displays and a store event on Monday, 10th October. Boux Avenue will continue its partnership with activity until September 2017, including an internal ‘Pink Week’ fundraiser, store events such as ‘Students against Breast Cancer’, competitions and a campaign around Mother’s Day.
“Every ten minutes, another woman is diagnosed and more families are being affected each year. The generous support of Boux Avenue, its staff and customers, will help us be there for those who need us from day one,” said Sara Rees, Head of Corporate Partnerships at Breast Cancer Care.