Boux Avenue is excited to announce its new Christmas launch with X Factor: Celebrity winner Megan McKenna, featuring Megan in the new luxury capsule collection Bouxtique by Boux Avenue. Megan embodies all the key qualities of a Boux Avenue customer – her sass, style and self-confidence is a perfect representation of the brand ethos and by channelling ambition this year with her iconic appearances on the X Factor: Celebrity she is the ideal candidate to front this Christmas campaign.
“This has been such an exciting campaign to work on and I’m so grateful to have had this opportunity with Boux Avenue. I love the new collection and felt so confident wearing the pieces. I’ve always shopped at Boux Avenue, so I really hope this campaign encourages everyone to treat themselves, friends & family this Christmas,” Megan comments.
The Christmas campaign captures the sensual side of Boux Avenue’s festive product offering, showing how everyone can channel their own self-confidence with a selection of special treats, including luxurious lace sets, statement bodysuits, beautiful basques & waspies, satin kimonos and sultry nightwear. With Parisian chic at the heart of the collection, the combination of delicate lace, premium fabrics and geometric silhouettes create a beautiful range to spoil yourself or someone else this Christmas.
