Fleur of England are thrilled to announce the launch of their brand new website, designed with the goal of making shopping easier and also reflecting the more sensual and opulent direction the company is taking. “We want to create a brand which echoes the modern consumer: women who are strong, confident and empowered by their intelligence and sexuality, and men who appreciate the most luxurious lingerie,” said Fleur Christacos, Founder and Creative Director at Fleur of England.
The shopping experience was made more convenient through the new quick buy feature, allowing customers to purchase what they want without scrolling through a variety of collections, a new filter system which enables customers to shop according to style and silhouette, as well as the brand new Instagram Shop where customers can shop the looks shared on the social network. Fleur of England’s new fitting room page provides a step-by-step guide on finding your bra size and ensuring a perfect fit, complete with a sizing converter for international customers. Men also play a big part on the website revamp as the brand creates a dedicated space ensuring men are able find the right size, style, colours and gift sets with the aid of a men’s guide video.
Last but not least customers can now immerse themselves in the world of Fleur of England by viewing their exclusive video and lookbook content showcasing new designs, guides and behind-the-scenes. New content will also be published at the label’s blog, which will now expand beyond collections to delve into lifestyle pieces, fashion, beauty and travel.