Boux Avenue‘s bra fit training programme, given in conjunction with partner Fareport Training, has received the City & Guilds accreditation. The brand prides itself on being 100% committed to its customers and dedicates unlimited time to every shopper through its complimentary bra fitting service, ensuring they walk away with perfectly fitting lingerie or swimwear.
In a recent research on customer’s buying habits conducted by Boux Avenue, the brand found out 84% of its customers were wearing the wrong sized bra before having a fitting and almost 90% went on to purchase the correct size following a fitting as they could see the immediate benefits. Debby Duckett, Buying Director comments: “We would always try to encourage customers to have a bra fitting, ideally every time they purchase their lingerie in case their shape has changed. There are many health benefits to wearing the correct size bra, not only does it ensure that you have the right amount of support, but it improves comfort, posture and your overall silhouette. When we fit our customers in their perfect bra it makes them feel amazing and really does wonders for their confidence.”