For the past 15 years, Swedish fashion manufacturer Boob has specialized in making timeless and high quality clothing for pregnancy and nursing. The brand ethos of making clothes for the future – pieces that can be worn over and over again and passed on to be loved by others too – is translated in the new AW16 collection, produced in Europe using sustainable materials that include cotton, lyocell, recycled polyester and polyamide.
“You don’t need a completely new wardrobe when you are pregnant or nursing. Just the right one. We know that a couple of comfortable bottoms, together with flexible and nursing-friendly tops and dresses, can be real lifesavers that make life as a mother both simpler and more comfortable. But function must also be incorporated in a design that makes you feel attractive and free to keep your own personal style,” says Mia Seipel, founder and CEO at Boob.