Moda Lingerie & Swimwear will introduce its anticipated new section within the lingerie hall – Ath-Leisure – to showcase a range of clothing and intimate apparel for the active sector.
The’new look’ Moda Lingerie will sustain its new position with increased definition and product categories and the news has been welcomed by buyers. “The new Ath-Leisure area sounds really exciting,” said Katherine Stokes, Browns lingerie & hosiery buyer. “Sports bras are a good seller for us, so I will definitely be taking a look…it will be helpful to come to Moda where I can see all of my suppliers under one roof.”
Moda Boutique will continue for the August 2016 event at the NEC with new labels Rebeliss and Wild Geese both launching there. The new format and new hall introduced in February 2016 proved a hit with both exhibitors and buyers and the August event will broaden that appeal.