Boux Avenue has announced the launch of its 2016 summer campaign, kicking off with a TV advert that will hit screens today. Showcasing items from the latest collection, the advert was shot in South Africa and reflects the typical Boux Avenue style boasting all things fun and flirty. Featuring Olympic level synchronised swimmers to create an innovative campaign, the ad highlights Boux Avenue’s statement ‘swimwear that fits like lingerie’.
Sue Dover, Marketing and Ecommerce Director at Boux Avenue comments: “We are a fully inclusive brand, so this campaign is aimed at women of all ages and showcases stunning lingerie and swimwear that allows women to choose the perfect fit and style for them. One of the key elements to Boux Avenue’s brand is humour, this advert continues with that spirit by including hints of light hearted humour throughout that’s sure to make people smile.”