Lingerie, nightwear and swimwear brand, Boux Avenue, officially launched their flagship store in Oxford Street on 4th November, marking sensational growth with 28 stores since it was created in 2011.
The 3,000 sq ft shop promises to have something for everyone with a range of sizes from 28-38A-G (and sizes 6-16). Being their first central London location there was a full day’s activities with a burlesque performance at 1.00pm with Miss Polly Rae and the L’Sheila sisters. The evening saw a star-studded celebrity and press VIP launch party.
Founder and business owner of Boux Avenue, Theo Paphitis, commented: “I feel very proud that we are in a position to be able to bring Boux Avenue to one of the most prestigious High Streets in the world…it’s a real milestone especially for such a young brand but really highlights how far the brand has come in such a short period of time.”