Crafted to solve a wardrobe problem with a glamorous solution, the new Jasmine Side Hook Bra is the latest invention in bra design by Ultimo. Instead of fastening in the back and leaving a bra hook showing, this revolutionary bra features a hidden side hook fastening set in delicate scalloped lace, offering the ultimate solution for party dresses and low back tops.
Modeled by Petra Nemcova, the bra comes with two interchangeable back panels – lace and transparent – and also offers a boost with removable gel inserts. The Ultimo Design team comments: “Our mission is to empower women to feel their most confident and we hope to have achieved this with the revolutionary side fastening bra. Now women can look and feel incredible without having to compromise on style or support.”