The “Cotton Revolution” started by sloggi in 1979 takes a giant step forward with the launch of EverNew. This revolutionary underwear range with unlimited guarantee débuts in Autumn/Winter 2015 and is supported by an advertising campaign starring Kylie Minogue, the new face of sloggi.
“We are very proud to link with Kylie Minogue, a strong, beautiful artist bursting with energy.” says Roman Braun, Global Head of Brand sloggi. “Her creativity and artistic independence have gained her millions of fans around the world, just like sloggi, which is one of the world’s top brief brands. And just like us, Ms Minogue is a truly free spirit – that’s why we look forward to joining forces with her for this exciting collaboration.”
Made in superior Supima® cotton with Lycra Xtra Life™ and special finish, the EverNew fabric retains amazing smoothness, comfort, shape and colour brilliance wash after wash. Two bras, a top and six briefs in New Beige, White, Black, Mystic Blue and Electric Raspberry will be available for women, while men can choose from five briefs and two tops in White, Black, Dolphin Grey and Ultramarine.
Kylie also put her stamp in the brand by designing the Kylie Minogue for sloggi capsule collection, comprised of a pair of knickers named Day and Night. She speaks candidly of the collaboration: “One side is very practical and discreet, the other one is a little bit more showy, and I think this is a definite part of my life. A lot of my work is about glamour and performance but be aware that I need to balance this and be very boring and unglamorous at home.”