Bravissimo has launched a 360º marketing campaign designed to speak to a younger generation of customers. Underpinned by a new online social portal and Facebook app, the #AmazingYou campaign aims to improve the brand perception with younger audiences and inspire all women to recognise how amazing they really are.
Focusing on the confidence boosting effect experienced by customers when they find a good fitting bra, the campaign invites young women to discover their own Bravissimo experience and “find your #AmazingYou”. Aggregating posts from across Facebook, Twitter, Instagram and Pinterest into one wall, the campaign portal encourages women to share their images and comments on the brand.
Nicola Yates, Senior Marketing Manager at Bravissimo explains: “Our existing customers, who’ve already had their own Bravissimo experience, are the best recommendation we can have, and we believe that in telling their own stories they are the ones who can really inspire others to find their own #Amazing You.”