Following the success of Boux Avenue‘s Christmas TV advert in 2014, the brand has launched their Summer TV campaign set to hit the screens today. The summer advert entitled “Cool Down Stay Hot” has been filmed in South Africa and focuses on the new lingerie and swimwear lines in the run up to the holiday season.
Sue Dover, Marketing and Ecommerce Director at Boux Avenue comments: “The advert is aimed at women of all ages and showcases stunning lingerie and swimwear that allows women to choose the perfect fit and style for them. The advert was shot in beautiful Cape Town, and the incredible beach setting encapsulates luxury and glamour with a touch of fun. One of the key attributes to Boux Avenue’s brand is humour, this advert continues with that spirit by including a flirty, humorous ending to make people smile.”