Cake Lingerie has been presented with Gold in the Maternity Lingerie Brand of the Year category of the Prima Baby Awards, with Amoralia receiving Silver and Hotmilk Bronze. The Prima Baby Awards cover everything from pushchairs to nappy rash creams, maternity fashion to breast pumps and two special awards for Innovation and products parents “Couldn’t Live Without”.
Managing Director at Cake Maternity, Keith Hyams said: “We are immensely happy to bestowed with this title. Customer satisfaction not only starts with great product design, comfort & fit but also the ability to deliver and satisfy the needs of our customers. With over 35 styles of Nursing Bras across 9 categories, we provide choice to pregnant and nursing women.”