Reputation Institute, the world’s foremost research and consulting firm focused on corporate reputation, announced that John Lewis has the top reputation among EMEA retailers based on RI’s RepTrak® study across 16 countries. Matas (Denmark), Tods (Italy), Dunelm (UK), and Zegna (Italy) round out the top five retailers with the highest reputation, while WH Smith (UK) and H&M (SE) showed the most improvement from 2013 to 2014. Companies that showed the steepest declines are Marks & Spencer (UK), Giorgio Armani (ITA) and Primark (IE).
RepTrak® is the world’s largest reputation study, designed to understand what it takes to build trust and support. Measuring thousands of organizations across 50 countries, the study provides key insights into what drives these perceptions and how they influence marketplace behaviour. Reputation Institute’s 2015 EMEA Retail results will be announced in May 2015.