New London based luxury lingerie brand Standard Drawers has taken a fresh approach to your lingerie drawer, offering busy women a simpler start to the day. Combining comfort with elegance to create versatile wardrobe staples, the first garment launched is the Standard Teddy, a timeless style with day to night appeal which encompasses their effortless beauty philosophy.
All Teddies are hand-crafted in Britain from Italian lace, soft breathable Meryl Sublime microfibre and finished with shiny brass fastenings – no elastic or poppers are used to guarantee maximum comfort. Available online at the Standard Drawers website in black or light peach, all Teddies come nicely gift-wrapped.
“The Teddy is a must have for every woman’s wardrobe. Its classic silhouette is flattering for all body types and endures as a symbol of timeless feminine allure. We support women who have an independent sense of beauty and don’t buy into the themed persona or overtly sexy image which other lingerie brands promote,” said Jenette Coduto, Owner of Standard Drawers.