Mode City will once again lead the way for fashion, couture, beachwear and lingerie collections at Porte de Versailles, bringing together over 450 exhibiting brands from 40 countries. For the 2015 edition, the show will launch a new architectural concept with an improved floor plan and innovative services designed to shake up old habits and inspire new connections.
The new trade show layout has creativity at its core with the Limited Edition sector for young designers, the Trends Forum and Eurovet consulting services at the centre of the pavilion. Stands in this area will have lower 1.5m walls and sector leaders will be positioned in an amphitheatre arrangement, giving a more balanced presentation to the Mode City stands.
Mode City and Interfiliere will have two shared entrances and pre-registered visitors will access the pavilion via a raise walkway overlooking the two trade shows, allowing for a 360° view. For better trade show circulation, Mode City will also use a blue line on the floor to create a clear pathway through all show sectors: Just Fashion, Accessories, Designer Labels, The Essentials and Cocooning, Limited Edition and Super Heroes.