Cornish based lingerie boutique Mish is helping teach women across the country the benefits of a great fitting bra (and how to spot a badly fitting one!) with their new campaign #FreeTheSqueeze. Mish specialises in a vast range of sizes up to a JJ cup along with an excellent fitting service, and estimate that around 90% of women are still wearing a bra that does not fit them believing that, like stilettos, they are just one of those things that are destined to never be comfortable.
“When I’m giving talks or demonstrations to large groups I often talk in terms of shoes and shoe sizes. If I ask an audience if they would be happy wearing a pair two sizes too small, there is always a resounding no!”, says owner of Mish, Michèle Poynter. “So when I ask, if they wouldn’t do it to their feet, why do they do it to their boobs? A ‘eureka’ moment happens, as the audience realise a more comfortable fit might not be that hard to find”.
This positive message has so far been limited to the ladies who have attended Michele’s talks, but the #FreeTheSqueeze campaign aims to spread it to a greater number of women through a series of blog posts. To celebrate the launch of #FreeTheSqueeze, Mish is also offering 1 lucky lady the chance to win a year’s supply of lingerie, which includes 12 sets of bras and knickers by Freya, Fantasie and Elomi. The competition runs until 13th March and applicants can enter online via the Facebook page, Mish Online or entry forms available in-store at Mish.