Mastectomy bra manufacturer Royce Lingerie has joined forces with John Lewis to raise funds for the charity Against Breast Cancer. For every Royce Lingerie ‘Caress’ mastectomy bra sold through John Lewis in the month of October, Royce Lingerie will donate £1 to the charity.
Sales and Business Development Manager, Sarah Gilbert says: “We were delighted when John Lewis approached us to work together during Breast Cancer Awareness Month. We feel that having a big name like JLP behind our campaign will help boost awareness of our Caress range whilst also raising all-important funds for Against Breast Cancer.”
John Lewis has been a stockist of Royce bras for almost 20 years, working with Royce to offer Lingerie Department staff specialist training in how to fit mastectomy bras. A Bra Bank will also be set up in the John Lewis stores throughout the month of October and customers are invited to donate their unwanted lingerie to help businesses in Africa and raise funds for the charity’s research.