A Zimmerli of Switzerland boutique opened in Moscow, Russia, and after just one month the 500-square foot corner of the “Zimmerli Universe” is already deemed a success. Marcel Hossli, Zimmerli CEO, compares the Zimmerli boutique concept to the traditional multi-brand store: The boutique “provides the opportunity to dive into the product and brand universe of Zimmerli. The range is far more comprehensive.”
The Moscow Boutique is the 4th Zimmerli boutique established internationally. For 2014, the brand established in 1871 plans to open more boutiques in Switzerland, China, and potentially some in the Middle and Far East, strengthening customer awareness and recognition of the brand.