Featuring a secret protective moulded layer inside which helps to support, give shape and separate the breasts, Freya Active’s brand new sports bra has undergone ground breaking testing in breast research that has never been carried out before.
Freya Active reveals it has been working with the University of Portsmouth, conducting the largest scale breast research project ever, studying how their new sports bra reduces strain, pain and movement and investigating where this occurs most in the breast during exercise.
Before now, sports bra testing has commonly focused only on breast bounce, monitoring only one area of the breast with a marker on the nipple. The Freya Active project is the very first to study the 3 aspects – strain, pain and movement at multiple locations of the breast (applying up to 19 markers on the breast) testing across 7 different bra sizes from cup size participants from a 32FF to 36E.
The study tested against 7 other sports bra styles currently available on the market and identified that most breast strain occurred at the centre nipple line and mid-section of the breast. The brand new Freya Active sports bra topped other styles at providing reductions in strain around the centre, base as well as upper pole areas of the breast. The sports bra reduced breast strain in the inner region of the breast to 3%, compared to 28% strain reported in an everyday bra. It also almost eliminated strain at the nipple, reducing it to just 1% compared to when wearing no bra, reducing the risk of damage to this area.
Dr. Joanna Scurr, specialist in breast health from the University of Portsmouth who conducted the research said: “Breast strain may occur during exercise when the breast is not supported correctly and there is tension on the ligaments and skin of the breast. Over time this may lead to a stretching of the breasts natural support, which could lead to permanent breast damage. This important research helps us to identify products that are effective at protecting the breasts. Reducing strain across the mid and upper parts of the breast will reduce the risk of damage to the internal structures of the breast.”
Freya Active’s new crop top style sports bra which is available from a 34B to 36H cup is available in indigo blue and cosmic black and has been designed to be worn as both under/outwear meaning it is extremely versatile depending on your type of workout. The bra features microfibre fabrics for moisture management with an Odour control finish applied on top. Moreover, it also features a centre front extension for extra support through the top cup to reduce bounce and padded straps with soft folder elastics to avoid rubbing against the skin.