Spring/Summer 2014 celebrates ten years of Mimi Holliday lingerie with the label’s most decadent and indulgent collection to date. Featuring sumptuous, celebratory pieces, all aptly named after classic British puddings and combining signature Mimi Holliday designs with elegant new shapes.
This season pays homage to ten years of Mimi’s exquisite renowned colour palette with silks in an explosive rainbow of shades, from the rich Raspberry Ripple to the zingy Apple Tart green and the refined taupe and peach hues in Sticky Toffee Pudding. The collection also debuts Mimi Holliday’s new moulded bra, offering an invisible smooth finish under clothing; an improved version of Mimi’s best-selling Fully Padded Super Plunge bra that now features a new extended lace overlay on the cups for ease of wear, as seen in the Battenburg range, and the second season of Mimi’s maternity range in new sumptuous and stylish colour ways, including the cool mint blue and pink tones of Banoffee Pie.
Mimi Holliday also presented its collaboration with Liberty of London to create two floral print stories, Blueberry Muffin and Jam Roly Poly for a quintessentially British Summertime feel in pretty meadow prints and heart shaped trims.