Van de Velde announced new measures to promote Andrés Sardà and make it more competitive, with a number of actions promoting sales to be applied as from collection Spring 2014. Furthermore, a reduction in complexity and an increased focus on certain styles and sizes also fit in a further optimization of the collection architecture.
In order to make the organization of the brand Andrés Sardà more efficient, Van de Velde has will also centralize a number of activities in Belgium. This restructuring will affect a maximum of 33 employees at Eurocorset in Barcelona.
According to Van de Velde, it remains very important that a number of key activities regarding design (design studio) and brand perception (marketing) are based in Barcelona so the brand can maintain its roots and authenticity. The centralization mainly relates to confection-technical functions and other supporting activities. The Spanish sales team and a number of administrative tasks will remain based in Barcelona as well. Van de Velde will strictly comply with all statutory procedures and negotiate a fair redundancy scheme with the employees.