Theo Paphitis celebrated the launch of his eighteenth UK Boux Avenue lingerie store by cutting the ribbon at White Rose Shopping Centre, Leeds. Crowds were queueing as the first 50 customers at the tills would receive an exclusive Boux Avenue goody bag, whilst Theo welcomed customers and fans alike to the new store.
“April saw Boux Avenue celebrate its second successful trading year and our opening at White Rose Shopping Centre today sees our store count hit 18. We are thrilled to have been received so well today in this fantastic city.” said Theo Paphitis, Boux Avenue’s Owner.
Customers were able to check Boux Avenue’s Spring 13 range, which focuses on femininity as its key theme and features sumptuous fabrics, bold prints, and delicate detailing in an array of colours from pastel tones through to neon brights. Commenting on the new store opening, Richard Bowler, centre director at the White Rose, said: “We’re really excited about Boux Avenue opening in the centre and it appears our shoppers are too, with over 100 people queuing up outside the new store to be the first through the doors.”