What was supposed to be just a trip to Rio ended up as a successful business, as Parisian girls Delphine and Jenny fell in love with Brazilian bracelets. Inspired by colours seen during their travels, the two young blondes decided to bring back some Brazilian glamour in their suitcases, but realised having to tie and untie the bracelets one by one was both boring and damaging the pieces.
“After a couple of years it becomes difficult to keep wearing the old discoloured ties and it’s not easy to match them with ones wardrobe” says Jenny.
The solution found by HIPANEMA is a very chic magnetised clasp grouping the pearls, seashell and multicoloured threads, allowing the bracelets to go from being a post-holiday drag to being a real ethnic fashion accessory which livens up our urban wear.
Launching its Summer 2013 collection in the UK together with a range of swimwear and nail accessories, the HIPANEMA bracelets come in 8 different models and can be found in many shops such as Liberty and Urban Outfitters.