Following the launch of the 365 Days of Deco campaign earlier this year, Freya has announced the launch of microsites in French and Polish, allowing more fans to take part in the campaign, interact and enter the Deco Style Wall. Integrated with Facebook, fans simply upload a photo of themselves choosing a Deco bra style that could support their look, and some lucky entrants could then be selected to feature on the Deco 365 style wall, one of the quarterly campaign adverts, win a Deco set, the entire Deco collection or an 1000€ shopping spree with a stylist.
Recognising the challenge of finding a bra you can wear everyday under any outfit, Freya’s 365 days of Deco campaign is designed to celebrate the versatility and fashionability of the Deco range.
“Ask anyone the bra they associate with Freya, and Deco will be their answer. Whilst the lingerie market is flooded with t-shirt bras, many women that have a cup size larger than a C/D really struggle to find an everyday solution that offers them amazing support and is versatile enough to wear over and over again under every outfit. What makes Deco different to others is the size ranges it’s available in, going from a 28- 38” back and going all the way up to a GG cup – Deco offers the perfect answer for those that have a fuller bust. A bra which gives you amazing shape and support can really make a massive difference to your outfit and boost your inner confidence. We’re very excited to announce the launch of our French Deco microsite and look forward to rolling out the rest of the campaign globally!” said Ann-Marie Manley, from Freya lingerie.
Jaroslow Byrski from Freya lingerie also said “Deco is the best Freya bra in Poland. New for AW13 we’ve launched Deco in jade and silver colours and we have received an amazing response from customers. We are so pleased to launch 365 days of Deco in Polish, we know there are so many Polish Deco fans so we can’t wait for them to take part in the campaign and enter the Deco Style Wall.”