Bjorn Borg

Recognised for high quality products designed for people who want to feel active and attractive, Björn Borg is launching a Never Out Of Stock programme so that consumers can be…

Yesterday Björn Borg held a see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a manifestation of the brand’s heritage as a tennis and…

Björn Borg are excited to announce their exclusive Fashion Week show taking place on 31st August, showcasing its limited edition Signature collection which was exclusively designed to celebrate the sports…

Launching Moda Active, a brand new area showing a range of activewear, athleisure, sports bras and sports swimwear, Moda Lingerie & Swimwear is back this August showcasing 2017 collections. The…

Björn Borg has acquired the shares held by the minority shareholder of subsidiary Björn Borg UK Limited, representing 20% of total share, in a step towards becoming a more vertically…

Last August, Björn Borg paid homage to the Mars One space initiative in their SS16 show during Fashion Week in Stockholm. The tribute to this vision also led to the…

[youtube https://www.youtube.com/watch?v=Xei6gN76Cl4] A futuristic catwalk show presented during Stockholm Fashion Week celebrated the new Björn Borg collection bringing the brand’s sports fashion expression to new heights. The first collection showcased…

Björn Borg is pleased to announce Joe Wicks, better known as The Body Coach, as the newest ambassador to #TeamBorg. Since January 2014 more than 20000 people have signed up to…

Swedish sportswear and underwear fashion brand Björn Borg has appointed Canoe PR to handle their UK press and publicity. The brand offers products in three main categories – workout, running…

When Björn Borg launched its Spring/Summer 2015 collection, the Sports Fashion brand blew a kiss to the gaming world through the introduction of a completely new genre: the First Person…

Swedish fashion brand Björn Borg is to release their next collection through a free web-based game this January, introducing a new first person shooter genre where you battle evil forces…

In impressive caves on an island in Stockholm, Björn Borg treated the Fashion Week audience to an extravagant game-inspired runway show. Celebrating individuality, love and fashion in a digital era,…