Just one fifth of shoppers trust sustainability claims made by brands, according to new research from The Knowledge is Power – Consumer Trust in Sustainability Report. Commissioned by Compare Ethics, the…
Industry
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Eastman, the producer of sustainably sourced Naia™ cellulosic fibre, introduces its new Naia™ Renew portfolio, sourced from 60% wood pulp and 40% recycled waste plastics. Naia™ Renew cellulosic fibre is traceable…
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Martina Brown becomes Vice President Brand and Communication of Schiesser – from 1st October, Ms. Brown will oversee marketing, public relations and social media activities and will also be responsible…
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Underlines speaks to Mary Whatley, owner of Hidden Agenda in Botley (a small village on outskirts of Southampton) which opened in April 2007. Previously working as Sales Director for a…
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A lack of training has left frontline retail associates underprepared to perform during the pandemic, research from the latest report from Axonify, the modern training and communication solution for frontline…
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Wacoal’s commitment to women extends beyond the design studio and into the community, where they support the fight against breast cancer through Fit for the Cure®—annual bra fit events benefitting…
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The revolutionary new Singapore based shopping app, Wholee Prime, has stormed the UK download charts following its official launch last month. Clocking over 100,000 downloads on both the Google Play…
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This Friday Underlines interviews Tessa Brand, owner of The Dressing Room (Bath). As she laughingly says, she kind of bought the shop by accident! The Dressing Room was first opened…
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Wacoal Europe is delighted that National Fit Director Frederika Zappe was honoured at the National Intimate Apparel Awards with the Education Excellence Award. On September 17th, the Curve Expo and…
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The UK’s largest independent lingerie and swimwear retailer, Belle Lingerie, continues to thrive and has now launched its all-new, seductive, sister website Sexy Belle. Sexy Belle will stock a size-inclusive…
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Research reveals 43% of Brits want as little human interaction as possible while shopping
by UnderlinesThe Office for National Statistics recently reported that retail sales volumes have continued to rise, growing by 0.8% between July and August; household goods and DIY, in particular, saw a…
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Underlines speaks to sisters Paula Farrington & Lisa Farrington-Martin, who opened Embrace Boutique in Worcester in 2013, initially to cater for women going through cancer treatment. The business has grown…

