“As the world’s leading cellulose fibre producer, we are glad & honoured to be the primary sponsor of the Best Boutique Brand Awards. Europe is always the hub of innovations…
Category:
Industry
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Underlines chats to Jules Parker, founder of Moot Lingerie (lingerie for men), created in 2020 and now part of Made In Britain How did the brand start and when did…
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A new Facebook group promoting UK independent bra fitters has been created by industry veterans Melanie Walbrin (Bellewren) and Clare Glenister (The Fitting Room). The group works as a directory…
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Traditionally loyalty has come from delivering an exceptional experience at the point of transaction and incentivising repeat purchases with rewards; but as virtual platforms expand, giving consumers even greater insight…
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Best Boutique Brand Awards (the second edition) will be held in January 2022. Intima Media Group with partners, Sous Magazine, Underlines Magazine and CYL Magazine, will announce the best performing brands…
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Klarna, the leading global retail bank, payments and shopping service, has announced a partnership with luxury retailer Harrods, offering customers more flexible and convenient payment options throughout Harrods Knightsbridge, H…
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ECOSENSOR™ by Asahi Kasei Advance presents a high-tech fabric AW22 collection, which implements a new generation of values with the aim of keeping nature, body and mind in harmony. The…
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Sustainable and carbon-neutral underwear brand Nudea, famed for expertly crafted, comfortable underwear that fits, is stepping into December with new product launches, a pop-up store in Central London and a…
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Historically, retail has shifted from offline to online. Argos, for example, was famous for its in-store catalogue experience before branching out to become one of the most successful e-commerce brands…
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The British Independent Retailers Association (Bira) is helping indies recover from the pandemic with the launch of a new trading platform, Neartoo. The UK-wide platform will provide independent retailers with a new, cost-effective…
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The British Independent Retailers Association (Bira) has revealed that over 85% of its traders will not be participating in the Black Friday Sales. The association, which works with over 6,000 independent…
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This week Underlines speaks with Juliette and Josie, the sister duo behind independent British eco-brand Planet Warrior, as the brand launches its first eco-friendly swimsuit collection made from recycled plastic…
