adidas have partnered with masters in ‘reactivewear’ engineering, Rheon Labs to launch the new era of hi-tech sports bras which empowers women to experience sport without restraint – as research shows 72% of…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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Monday 22nd April is World Earth Day, a global event which aims to highlight the importance of protecting the environment. Underlines speaks to the Founder of Capri Swimwear, Isabelle Alexander,…
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The whole debate was given impetus by the motion (which was carried) of delegates of the Society of Radiographer at their annual conference (being held from 16-18 April). The delegates…
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Running Sunday 28 July to Tuesday 30 July 2024, the INDX Intimate Apparel Show will bring together the UK’s biggest selection of intimates’ brands (over 130), including industry icons and…
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Online retailer, ASOS.com, sees losses deepen to £120 in its half year but with its turnaround plan adjusted pre-tax losses also fell by almost a third to 3rd March (group…
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Lingerie experts, Bravado Designs, are thrilled to welcome the new Scoop neck maternity and nursing bra, a truly thoughtful and adaptive style, uniquely designed to hold and mould a mother’s…
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WUKA, creators of the UK’s first period pants that completely replaced pads and tampons, is once again rewriting the rules when it comes to comfort, style, confidence, and protection during…
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US Ecommerce Penetration Rate is Twice that of China and 30% Higher than in European Markets
by UnderlinesThe United States has the highest Ecommerce penetration rate of 87%, twice that of China and 30% more than the top European countries. Thanks to the surging number of people…
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This Friday we chat with Kimmay Caldwell, a multi-tasker par extraordinaire: bra fitter, media owner and media personality and educator – her vast experience and knowledge spans from bra fitting…
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Professor Jimmy Choo’s JCA/London Fashion Academy has opened the JCA Gallery, a vibrant showcase of the talent of its learners. Located in the iconic JCA campus on Hanover Square (Mayfair,…
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The British Independent Retailers Association has applauded the government’s decision to make assaulting a shop worker a separate criminal offence in England and Wales. The move comes amid a disturbing…
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The panel discussion ‘Designing for Circularity’ will be held on Wednesday April 17th during the Functional Fabric Fair in Portland. Quickly becoming the benchmark for sustainability, circularity presents a simple…

