Partner brands, Sweaty Betty, the London-based women’s activewear brand, and Saucony, a global performance running and lifestyle brand, unite to empower female runners with the launch of the Saucony x…
Underlines
Underlines
Underlines, leading b2b publication for swimwear, lingerie, nightwear, athleisure and legwear in the UK and Ireland. Established in 1989.
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Wirefree bra maker Royce has unveiled its refreshed branding, incorporating a new look logo, strapline and brand colour pallet. Launched this April with a new and improved website, the branding…
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Leanne Cahill, CEO of Bravissimo, has stepped down from the company after 8 eight years. She first joined the lingerie retailer in 2017 as Finance Director before moving into the role…
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Rosemary Moore together with Graduate Fashion Foundation Announces Shortlist of 3 Finalists
by UnderlinesRosemary Moore, inventor of the original and ground-breaking 4 way stretch and crinkle fabric, together with Graduate Fashion Foundation has announced the shortlisted 3 finalists in an international fashion design…
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THE LYCRA COMPANY, a global leader in developing innovative and sustainable fibre and technology solutions for the apparel industry, announced today that it will showcase its bio-derived LYCRA® EcoMade fiber at Kingpins…
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Visitors to the July 2025 INDX National Intimate Apparel Show are in with a chance of winning £500… All visitor registrations confirmed by midnight on Friday 9 May 2025 will…
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Wolf&Badger‘s customers are obsessed with Noblesse! Noblesse Oblige celebrates that lingerie and fashion are more about cultural persuasion than about age and the wearer putting their own spin on things.…
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WUKA has linked with partner GenM to join Tesco’s ground-breaking first ever menopause-friendly bay, the UK’s first permanent in-store fixture dedicated to MTick-certified products supporting the 48 signs of menopause. This milestone ensures greater…
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Intimissimi opens its newly refurbished store in Kings Road, Chelsea. The newly refurbished shop joins the eight existing stores within London including three locations on Oxford Street, Kensigton High Street,…
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Underlines Magazine is delighted to welcome Top to Toe EPOS as our latest specialist contributor to the readers of the magazine, bringing their wealth of knowledge and experience in EPOS…
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Pudding, the leading bra fitting trainer to lingerie businesses across the world is collaborating with Cancer Research UK to offer bra fitting trainees a Cancer UK Endorsed Qualitification and to…
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Leading retail trade show group INDX Shows announces its 2026 calendar in fashion, home and leisure. 2026 buying has got an upgrade thanks to a new-look INDX Show calendar that…
