The Italian lingerie and beachwear market is undergoing a transformation and increasingly focusing on a ‘hybrid’ model in which digital platforms, personal advice and physical retail coexist. This transformation is…
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Helen Masters of Pudding Lingerie let Underlines have an exclusive behind the scenes look at a WOW Factor Day in store with Lissie Lingerie. BEFORE THE DAY: Initial desk based…
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Carol Coelho Intimates is marking its 10th anniversary at SwimShow Miami this year with the debut of Carol Coelho Acqua, its first foray into swimwear. The launch signals a milestone…
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Two new additions to the Hotmilk nursing range address one of retail’s most consistent fit gaps – and retailers can get in contact now to secure stock. Hotmilk Lingerie has…
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The Lycra Company has exited Chapter 11 bankruptcy proceedings, having successfully completed its financial restructuring on 20 May 2026, and names former CFO Dean Williams as interim CEO. The process…
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Underlines Magazine, organisers of the prestigious Stars Best Shop Awards, are delighted to announce the nominees for the 2026 edition. Celebrating its 18th anniversary, this year’s event will take place…
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Scoop is proud to announce an exciting new collaboration with the Italian Trade Agency (ICE), bringing an exclusive collective of 32 contemporary Italian designers to the upcoming July edition of the show.…
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Italian swimwear and hosiery brand Calzedonia today announces Hailey Bieber as its new global digital ambassador. The campaign brings together Calzedonia and Hailey Bieber, capturing modern summer glamour through retro-inspired…
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Brarista, the AI bra fitting platform built for lingerie and intimate apparel retailers, has announced a new partnership with Shock Absorber – the UK’s number one sports bra brand, and…
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SwimShow, the swim and resortwear trade show, will return to the Miami Convention Centre from 30th May to 1st June to kick off Miami Swim Week. This year, the show…
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Source Fashion is partnering with Leicester Made & Regions, an initiative from Fashion-Enter, and the ATMF to launch a new series of regional UK roadshows designed to reconnect buyers with British manufacturers, strengthen regional sourcing…
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BIRA, the trade body for independent retailers across the UK has welcomed a major new government offensive targeting organised crime on Britain’s high streets, describing illicit traders as an emerging…
