SKIMS has opened its first standalone UK flagship store on London’s Regent Street, marking a significant step in the brand’s international expansion.
The flagship occupies the former Ted Baker site at 245-247 Regent Street, following the announcement last year. The store offers SKIMS’ full product range, including shapewear, underwear, loungewear, menswear and accessories, alongside seasonal collections and pieces from the NikeSKIMS collaboration.
Designed by architect Rafael de Cárdenas, the space features open-plan interiors, sculptural displays and a large sculpture by artist Vanessa Beecroft. Jens Grede, co-founder and CEO of SKIMS, said:
Our flagship stores play an important role in how customers experience SKIMS beyond the product. Opening on Regent Street is a significant milestone for the brand and reflects our continued investment in creating immersive retail destinations in the world’s leading shopping cities.”
The London launch follows a period of rapid growth for the business. In 2025, SKIMS secured a £225 million funding round that valued the Skims Company at $5 billion: helping to fuel further investment in physical retail as well as apparel and the NikeSKIMS partnership. The London flagship is one of a series of international openings, with a new flagship at Dubai Mall and stores also planned for Delhi and Mumbai.
